- Posts tagged Design
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Greenpeace's Ramin Paper Trail
The site presents evidence and data gathered during a year long investigation into the practices of Asia Pulp & Paper (APP), Indonesia's largest paper company and a global player in the paper industry.
The investigation presented on the site is centred on the Indah Kiat pulp mill which is where APP pulps vast quantities of rainforest wood to make tissue, packaging board, copy paper and books for brands including Walmart, Xerox and Danone.
I designed the campaign identity placing a satanic looking Indah Kiat mill at the centre of the logo. Vivid orange is used throughout to identify the presence of Ramin and robust condensed type sits inside the black silhouhettes of smashed logs. Elements of the site's layout and many of the graphics are made of paper and card, building the material subject of the investigation into it's visualisation.
Darkened and desaturated photographs from Greenpeace's photo library depict aspects of the investigation and of APP's badness, sitting behind the content of the site, framing it. In doing so I was seeking to invite the viewer to experience both the detail of the investigation's information and it's wider context.
For the full experience (and to save me describing something which is essentially visual) go to the site.
Woof Woof Energy
The WWF Energy Report is a hefty, intelligent and beautifully designed look at the future of energy, how it can be generated and delivered sustainibly. The editorial design, photography are great, the world view redefinging maps are a thing to behold, visually challenging. I am a little bit green with envy. Hats off, good work.
A campaign in 2 minutes
I designed this animation for Greenpeace's forests campaign against Sinar Mas and APP and their destruction of the Indonsian rainforests.
Hold tight to the Daily Drop Cap
These drop caps are from one of Jessica Hische's blog the Daily Drop Cap. The Brooklyn based illustrator/designer posts a new ornate, quirky, illustrative or plain weird drop cap every day. She also gives away the code so you can embed each drop cap into your own site which is rather kind. She does lots of great work for all kinds of clients, here's her site and portfolio packed with typographic treats.
The Products of Slavery
Pooh sticks anyone?
This book, 152 Wild things to do is all about rediscovering and reveling in nature, doing things new or long-forgotten. I art directed this book for publishers Elliot and Thompson, focusing on making it bright, helpful and distinctive with it's blend of chunky rounded sans and script type, warm photography and crisp natural illustrations.
Graphic Americana
Michael Schwab is unmistakably American designer and illustrator. His beautifully constructed graphic gems packed with intense colour and bold, distinctive typography. Lovely stuff.
Oil and Creativity
Happiness Brussels, a Belgian creative agency and Anthony Burrill have created a poster printed with real gulf spill oil reminding us that 'Oil and Water do not mix'. They want to "immortalise" the gulf spill, just in case a destroyed eco-system isn't reminder enough.
They're of the opinion that the Gulf Oil spill might be forgotten without their poster campaign and of course they're selling the posters and donating the proceeds to a charity in Louisiana. All good so far, but wait, what motive could lie beneath this act of enviro-benevolance? Could it be that they're of the opinion that this might make Happiness Brussels look like they're all environmental and stuff?. When they PRed the story to Campaign I'm guessing they'd had that very thought. In a way this story does say something about their environmental credentials, just not what they wanted.
Happiness Brussels got two of their staff to collect the oil from the beaches of Louisiana. I'm assuming they flew, on a plane, fuelled by… oh bollocks. That wasn't very clever was it now. Making a statement about the badness of oil and oil spills is one thing but comes across as rather hollow and self-serving without it actually meaning something real, like finding a fossil-fuel-free way of stating their eco-credentials. This help doesn't impress much coming as it does from a company which assists with the retailing of cars.
They might want to consider a rebrand to 'Thickness Brussels'.
Folded Spikey Poetry
A poem abstracted into virtual folded paper resulted for the amazing graphics for the 2010 Poetry on The Road literature festival.
Designed Well I Think
WIT is a new Helsinki based Finnish-to-English language service. They specialise in translation with cultural understanding and are looking to work with Finnish cultural organisations and businesses.
Designed ideas and wordsThe brand I've designed for them puts what they do up front, using and creating with language. This clever word play and elegant, sharply coloured type is intended to position WIT as being a human, approachable company - a genuine alternative to online, faceless translation services which don't try to understand the meaning of the words they're working with.
The slogans are formed of three words, starting with the letters 'W', 'I' and 'T'. The first set of three postcards is direct - We Improve Text, the second suggestive - Want Impressive Text?, and third authentic and a little funny - We Include "The". The latter is a translation related gag, Finnish speakers have issues with the English use of 'The', often mistakenly leaving out of translations.
The typesetting is distinctive, combining script and bold gothic letterforms to convey that WIT understands creativity. The logo and strapline are simple and deliberately plain. The colour palette is Blue - the most Finnish colour, Brown - natural and warm, and and Orange/Red - red being the traditional colour of editing mark-up.
What next for WIT?Their business and post-cards shown here are their first move to marketing their business and I'm currently helping them with their site and blog designs.
