- Posts tagged Digital
- Explore Digital on posterous
A User Centred Identity
Flow Interactive's brand identity
User Centred Design consultants Flow Interactive asked me and my mate Russell to design a them fresh identity. They wanted a logo which showed them to be as innovative and creative as their media clients. It had to look a bit cool, not tight jeans cool, but enough to dispell ideas of usability experts being dull.
The script logo was borne of both their name and the amount of drawing Flow staff do. Devised to appear hand-drawn yet planned, warm and professional, it was to be used in any one of six colours based from Post-it note colours.
Veer over here
For seven months of 2008 I worked with Veer, the Canadian online Type, Photography and Illustration business. My ideas and designs helped them to launch their products in Britain and Europe.
Myself and my writer, Rosie, devised and delivered a an integrated marketing campaign comprised of curated and designed online content and enewsletters as well as a few press adverts and direct mail pieces.
Presenting great sets of photography, illustration and type in inventive ways was really good fun. This photo gallery, 'Everyday Olympians', launched just before the Beijing Olympics, is typical of the editorial style we deployed - peculiarly relevant and a light hearted.
We applied the same manner to our type sample newsletters, teasing and tickling a select few of Veer's brillliant type catalogue to good effect.
