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Designed Well I Think
WIT is a new Helsinki based Finnish-to-English language service. They specialise in translation with cultural understanding and are looking to work with Finnish cultural organisations and businesses.
Designed ideas and wordsThe brand I've designed for them puts what they do up front, using and creating with language. This clever word play and elegant, sharply coloured type is intended to position WIT as being a human, approachable company - a genuine alternative to online, faceless translation services which don't try to understand the meaning of the words they're working with.
The slogans are formed of three words, starting with the letters 'W', 'I' and 'T'. The first set of three postcards is direct - We Improve Text, the second suggestive - Want Impressive Text?, and third authentic and a little funny - We Include "The". The latter is a translation related gag, Finnish speakers have issues with the English use of 'The', often mistakenly leaving out of translations.
The typesetting is distinctive, combining script and bold gothic letterforms to convey that WIT understands creativity. The logo and strapline are simple and deliberately plain. The colour palette is Blue - the most Finnish colour, Brown - natural and warm, and and Orange/Red - red being the traditional colour of editing mark-up.
What next for WIT?Their business and post-cards shown here are their first move to marketing their business and I'm currently helping them with their site and blog designs.
