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The LBC 2011 Diary
This is the second week-to-view diary I Art Directed for publishers Elliot and Thompson during 2010. It's for LBC, a London radio station.
I took LBC's focus on talk and put it at the heart of the design. The photography and text which forms the month double page breaks is based on the opinions of LBC's broadcasters, getting them each to select and talk about the parts of London they like most through the year. Knowing how busy London residents are I added a little detail on the week view page, the invitation to the owner of the diary to note the one thing that they will do each week.
The main typeface featured in the design is Elephant, simple and bold, similar to the type used in the LBC logo but with a little more character. It is set in capitals for the month titles and lowercase for the body copy.
If you'd like to buy of one of these diaries you can get one here.
