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Greenpeace's Ramin Paper Trail
The site presents evidence and data gathered during a year long investigation into the practices of Asia Pulp & Paper (APP), Indonesia's largest paper company and a global player in the paper industry.
The investigation presented on the site is centred on the Indah Kiat pulp mill which is where APP pulps vast quantities of rainforest wood to make tissue, packaging board, copy paper and books for brands including Walmart, Xerox and Danone.
I designed the campaign identity placing a satanic looking Indah Kiat mill at the centre of the logo. Vivid orange is used throughout to identify the presence of Ramin and robust condensed type sits inside the black silhouhettes of smashed logs. Elements of the site's layout and many of the graphics are made of paper and card, building the material subject of the investigation into it's visualisation.
Darkened and desaturated photographs from Greenpeace's photo library depict aspects of the investigation and of APP's badness, sitting behind the content of the site, framing it. In doing so I was seeking to invite the viewer to experience both the detail of the investigation's information and it's wider context.
For the full experience (and to save me describing something which is essentially visual) go to the site.
Slaughtering the Amazon
I've been working with Greenpeace designing this report which contains all kinds of visually compelling ways to show how Brazil's cattle industry, the world's single largest current cause of deforestation, is linked to supermarket processed meals, leather goods and beauty products. Using a variety of graphic techniques I created the report to appear as if it was pieced together in the field by a researcher; photos pilled up, arrows drawn onto maps showing the trade in cattle, detailed maps display the extent of the deforestation and satellite and aerial imagery side-by-side with ground level photography.
I created the wheel diagrams to succinctly express how big brands were linked to cattle coming out of the Amazon. These diagrams sat alongside maps showing the trade within Brazil and brand logos. To be absolutely sure the bloody nature of the subject matter was conveyed I splattered logos, data and many of the report's pages with graphic blood.
At 140 A4 pages, with original graphics and photography on eavery page, this is by far the longest, most complex and most involved report I've designed. It's also had the most impact. Since it's launch in June 2009 the World Bank has pulled funding from Bertin and many of the brands linked to deforestation have either cancelled or altered the terms of the contacts they have with their Brazilain suppliers. You can read more about the Brazillian cattle industry's impact on the Amazon at Greenpeace's site where you can also download pdfs of the report itself.
