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Oil and Creativity
Happiness Brussels, a Belgian creative agency and Anthony Burrill have created a poster printed with real gulf spill oil reminding us that 'Oil and Water do not mix'. They want to "immortalise" the gulf spill, just in case a destroyed eco-system isn't reminder enough.
They're of the opinion that the Gulf Oil spill might be forgotten without their poster campaign and of course they're selling the posters and donating the proceeds to a charity in Louisiana. All good so far, but wait, what motive could lie beneath this act of enviro-benevolance? Could it be that they're of the opinion that this might make Happiness Brussels look like they're all environmental and stuff?. When they PRed the story to Campaign I'm guessing they'd had that very thought. In a way this story does say something about their environmental credentials, just not what they wanted.
Happiness Brussels got two of their staff to collect the oil from the beaches of Louisiana. I'm assuming they flew, on a plane, fuelled by… oh bollocks. That wasn't very clever was it now. Making a statement about the badness of oil and oil spills is one thing but comes across as rather hollow and self-serving without it actually meaning something real, like finding a fossil-fuel-free way of stating their eco-credentials. This help doesn't impress much coming as it does from a company which assists with the retailing of cars.
They might want to consider a rebrand to 'Thickness Brussels'.
