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A User Centred Identity
Flow Interactive's brand identity
User Centred Design consultants Flow Interactive asked me and my mate Russell to design a them fresh identity. They wanted a logo which showed them to be as innovative and creative as their media clients. It had to look a bit cool, not tight jeans cool, but enough to dispell ideas of usability experts being dull.
The script logo was borne of both their name and the amount of drawing Flow staff do. Devised to appear hand-drawn yet planned, warm and professional, it was to be used in any one of six colours based from Post-it note colours.
