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Veer over here
For seven months of 2008 I worked with Veer, the Canadian online Type, Photography and Illustration business. My ideas and designs helped them to launch their products in Britain and Europe.
Myself and my writer, Rosie, devised and delivered a an integrated marketing campaign comprised of curated and designed online content and enewsletters as well as a few press adverts and direct mail pieces.
Presenting great sets of photography, illustration and type in inventive ways was really good fun. This photo gallery, 'Everyday Olympians', launched just before the Beijing Olympics, is typical of the editorial style we deployed - peculiarly relevant and a light hearted.
We applied the same manner to our type sample newsletters, teasing and tickling a select few of Veer's brillliant type catalogue to good effect.
